My Story

In 2013, I started a branding, marketing, and web design company with a business partner. I really thought I knew everything about business. I didn't know what I didn't know, and I was incredibly naive.

We made a lot of poor decisions. Our biggest client was unknowingly defrauding us (and many other people), which led us to overhire and take out loans to cover payroll. We were bleeding money and I didn't even realize how bad it was until years later.

That same business partner also owned a gym, and we decided to go all in on it. I became a gym owner and spent the better part of a decade running it. Same story -- thinking things were going fine while not truly understanding what it actually takes to operate a business.

By late 2019, I was starting to realize we were in a really tough spot. I couldn't figure out how we were going to grow. That's when I came across Alex Hormozi's content. At the time, he was just a gym owner who had scaled his gyms, sold them, and built a coaching program for other gym owners.

I told my business partners: we're doing Gym Launch, or I'm out.

In January 2020, we signed up for Gym Launch. It was probably the most transformative decision I had ever made as a business owner.

For the first time, I actually understood what it meant to acquire customers, generate and nurture leads, and sell. I understood frameworks and structure. Business is just math. It completely and permanently changed my perception of what business actually is.

We had our best three months on record. And then the world shut down.

COVID ended up being a blessing in disguise and by 2022, the business had grown to over seven figures a year in revenue.

AI had just started to emerge, and I immediately started playing with it -- leveraging my design and marketing skills to exponentially increase our marketing output. But that's also when I started to uncover the real problems.

The partnership was crumbling. Every idea I brought to the table -- every system, every improvement -- was met with resistance. Nothing moved forward without a fight. And the deeper I looked, the more I found: massive financial holes that had been building for years, hidden beneath the surface. The foundation we'd built the business on was a complete house of cards.

I started planning what I would do next. I'd take everything I'd learned about how to grow and scale a gym and consult for other gym owners worldwide.

Behind the scenes, I was building what I thought would be the perfect business. I spent a ridiculous amount of time working in silence, obsessing over every detail, trying to make it perfect before anyone ever saw it. No feedback, no testing, no validation.

I didn't realize it yet, but this was a recipe for disaster.

Three months before my son was due to be born, the stress of my relationship with my business partner -- someone who had been my best friend for 20 years -- started to affect me physically. As someone who's always in control of my emotions, I knew I couldn't carry that energy into fatherhood. So I walked away.

It cost me $60,000 of my own money to get out of the debts from my previous business partnerships. Cut off all contact. Rock bottom, with a newborn on the way and nothing to fall back on.

The consulting business I'd started wasn't as fruitful as I had hoped. I was spending way too much money on ads trying to grow it and unknowingly found myself in a very deep hole that I had to dig myself out of. I was a dad now, with real responsibilities. I had to find a new path.

Then something serendipitous happened. I got a great job offer at a startup -- an offer I couldn't refuse because it was stable, and stability was exactly what my family needed.

This is when I REALLY dove deep into AI: building agents, automations, and systems. I'd been building automations in my own businesses for years, but this was on another level.

On April 17, 2025, I made a simple decision: create at least one video a day about AI for 30 days. No overthinking. No perfect lighting. No perfect script. Just turn on my selfie cam and go.

The whole thing was an experiment. No plan. I just wanted to break every bad habit I'd been repeating in business for years -- the overthinking, the perfectionism, building in a silo trying to create the perfect product. I just needed to get out of my own way.

Within a week, I had videos hitting 200K, 300K, 500K views on TikTok. I couldn't believe it. So I kept going.

In May 2025, after nine years of training, I got my black belt in Brazilian Jiu-Jitsu. It was the ultimate reminder: if you stay consistent and fall in love with the process, you literally cannot lose. Even the most outlandish goal will eventually become a reality.

In July 2025, the startup shut its doors. But by then, brands were already approaching me to create content for them. What started as a 30-day experiment became my full-time income.

Between August and December 31, 2025, I tripled my previous annual salary. I got myself out of debt, built savings again, and started building the life and business I'd always wanted.

It's now 2026. I have not missed a single day of posting since April 17, 2025 and I've gained over 250,000 followers (which still blows my mind!). My core mission is helping solo founders use AI to build, automate, and grow their businesses. I'm still early. I'm still far from where I want to be.

But I'm no longer the victim of my own bottlenecks and bad habits. I'm breaking every single one of them, every single day.